We find that many clients want to get deeper insights from research they’ve already done. Chances are you have a lot of data too, but don’t have a coherent story that you can act on. You may have endless reports, have sat through numerous presentations, but it doesn’t add up to much.
We'll help you put the pieces together, build the narrative and significantly increase the impact of your existing research on the decisions you need to make. We specialize in a cognitive analysis of consumer behavior that spans market research, analytics and user experience for the technology, consumer electronics, home appliances, social media, education, automotive, e-commerce and financial services sectors.
Innovation
Our seven-step innovation process begins with identification of opportunities and concludes with the experience of your product once it is on the market.
- Incubation: Identification of new business opportunities, based upon analysis of market trends and overall business strategy. This kicks off the innovation process and ensures alignment with company mission and business goals.
- Ethnographic Research: Holistic observational research among target segments to identity current unmet needs in the context of home, work and on-the-go environments.
- Future Scenario Immersion: Application of immersion techniques to place consumers in future scenarios / contexts in order to identify emerging unmet needs.
- User Experience Lab: Using iterative design principles in conjunction with UX research, develop alternative concepts and prototypes to deliver unified experiences that meet identified needs in II and III above.
- Consumer Behavior Modeling: Quantitative discrete choice assessments for testing and benchmarking new product concepts on KPI’s (e.g., preference, share, revenue and profit estimates).
- Touch-point Innovation: Identify innovative marketing, communications, packaging, pricing, channel, distribution, customer support and PR strategies to enhance and support targeted holistic customer experiences.
- Customer Satisfaction: Feedback loop to assess delivery of customer requirements and satisfaction of needs, using lead-user panels as well as broad customer database. Driver analysis to identify aspects of experience that drive customer satisfaction.
Linking product cognition to emotions
UX research as a part of the complete product development process
The holistic customer journey & how to influence it
Cognisights will work with your research, analytics, financial, marketing and product teams to help you get more from your research. This includes not only analysis but socialization of the newly formed insights within your organization.
We can help you put in place processes to ensure better integration of your different sources of research cross-functionally for your internal teams in a way that fosters communication and usage of insights by your business.
